DAVAO CITY, Philippines – SM Lanang brings the magic of Christmas to life with elegant sparkles and joyful wonder as it lights up the “Dazzling Holidays” tree at the Atrium on October 21, 2026.
The towering 55-foot Christmas tree, decked with radiant jewels and crystals, bedazzles shoppers and guests with over a thousand ornaments and decorative lights. The graceful silhouettes of 22-foot and 16-foot pearlized reindeer and the 12 sparkling hanging trees complete the whole holiday spectacle.
SM Lanang puts elegance and grace in motion as it brings the world-class talents from Davao-based performing arts school, En Avant Dance Centre, and fills the air with joyful rhythms and melodies from The Jericho Project.
Guests and shoppers also get a cheerful visit from everyone’s favorite holiday icon, Santa Claus, who adds a touch of magic to the celebration as he greets everyone and creates treasured holiday memories.
SM’s Newest Besties of Joy Squad
Meet SM’s newest cutesy pals Maki, Matty, Sera, and Shasha who are here to continue the tradition of spreading cheers to children who need a little extra holiday magic through the Besties of Joy campaign.
Every year, SM’s generous shoppers and partners share the joy of Christmas to children from underserved communities through these adorable plushies.
For only P380, shoppers get to keep one plush toy while the other is donated to a child when they purchase a Bestie of Joy until December 25.
More Holiday Magic Awaits at SM
The excitement continues long after the lights come on. Throughout the Christmas season, SM Lanang offers more reasons to celebrate, with surprise carolers, Santa sightings, and festive activities for the whole family to enjoy. Shoppers can also look forward to exclusive holiday deals in-mall and through the SM Malls Online app, making it easier to find gifts and prepare for the celebrations ahead.
Christmas is best celebrated together, and your most loved SM Lanang invites everyone to welcome the season with family and friends. With festive performances, joyful gatherings, and a dazzling Christmas centerpiece, the holiday season officially begins with maxed out experiences and memorable moments for everyone.
About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You!
