Davao City – The much-anticipated “Fashion Holiday 2024: A Year-End Show” dazzled audiences on December 16, 2024, at the OG Apo View Hotel. Marking the 6th grand installment of this celebrated fashion event, the evening highlighted fashion, culture, and charity under the leadership of President Pau Garcia. A former hotelier of Apo View Hotel, Garcia has now come full circle, returning not as a hotel executive but as a valued client leading this fashion show.

The event’s success was made possible through the support of the Icon Elites Models and their beloved parents, whose commitment brought the show to life. Masterful designs by renowned Manila designer Rey Calajate captivated the audience, showcasing pieces inspired by the theme “Holidays of the World.” Each collection paid tribute to global celebrations like Valentine’s Day, Summer, Halloween, and Christmas, celebrating diversity, artistry, and cultural richness.

Adding to the evening’s prestige, notable personalities graced the event, including hotel owners, fashion icons like Xioti Chiu, Darling Gonzales, Rafael Romano, Davao’s top fashion influencers, and other distinguished guests. Attendees relished light food and drinks as they enjoyed the dynamic runway show, which transformed the venue into a fusion of global creativity and festivity.

One highlight of the evening was a heartwarming speech delivered by President Pau Garcia’s mother, who expressed deep pride and joy in her son’s achievements and the event’s purpose.A significant feature of “Fashion Holiday 2024” was its charitable collaboration with Projekt Mariphil Foundation Inc., the event’s chosen beneficiary.

Representatives from the foundation were present and expressed heartfelt gratitude for the support, emphasizing how such partnerships are essential to advancing their initiatives and noble causes.

This year’s show successfully blended fashion with purpose, leaving a lasting impression on its audience. Under Pau Garcia’s leadership, “Fashion Holiday 2024” once again proved to be not only a celebration of style and creativity but also of generosity and cultural appreciation.

With its seamless execution, stunning designs, and meaningful cause, the show solidified its place as one of Davao City’s premier lifestyle events that audiences eagerly anticipate.