Kenny Rogers Roasters is now 30 years strong — and it’s celebrating a flavorful legacy built on roasted goodness and healthier dining choices. Since opening its doors in the Philippines in 1995, the brand has grown into a trusted name, known for its tender roasted chicken, satisfying side dishes, and better-for-you meals. With over 150 stores nationwide, it continues to be a favorite among Filipino diners.

To mark this milestone, Kenny Rogers Roasters has launched a special anniversary campaign called “I Love Me Better” — a fun, refreshing way to remind guests that making better food choices can be both enjoyable and fulfilling. The campaign is visible across key locations, with catchy tunes on Spotify, large-scale billboards, and even wrapped public transport — all highlighting the joy of eating well.

In Davao City, everyone has something exciting to look forward to! This July, Kenny Rogers Roasters at SM City Davao in Ecoland will join the celebration with exclusive in-store activities, anniversary promos, and special bundles for loyal customers.

Craving their classic roasted chicken, healthy plates, or creamy mac & cheese? Now’s the perfect time to drop by and enjoy your Kenny favorites — while celebrating 30 years of quality, flavor, and better choices.